Target audience

Target audience is the intended group for which something is performed or marketed; the specific group to which advertising is directed.

Target audience for the following genres...

Thriller

Someone into intrigue and mystery with a twist would be interested in a thriller. Someone who would like to try and work things out for themselves but never quite get there.
Thrillers are generally particularly popular with the under 25's and have a slight female skew because they usually have more patients to sit and work things out for themselves rather than get told everything that has happened.

Romantic comedy

Romantic Comedies tend to be directed at women aged 13-17 or potentially even older. This is mainly due to the light hearted nature of the films that are produced in this genre. The predominant market for Rom Coms are First World citzens such as teenage girls from America or Britain, so most the actors or actresses are from either of the two countries due to their versatility in film and their dominance in the film market. Traditionally less serious film fans go to Romantic Comedies due to their less artsy and more relaxed naturel.

Horror

 

A horror films target audience is generally those in the age group 15-25. It is mostly aimed at men as they are more likely to be able to interact with the characters on screen.

The secondary audience is dating couples. this is morel likely to be either very close but not married couples or first date couples because they cant watch if together without getting scared.

Action

I'd say the target audience for action film is usually men and tom boys because they tend to like fighting scenes and cars scenes etc all in which are faced past and generally interested men more than woman.

For my coursework I think my target audience will be teenagers and young adults because I want to do a horror/thriller which would not be suitable for young children as its not something you would let your children watch plus the dark colour scheme such as black and white wont grip younger children.

Teenagers and adults would have more patients to sit and watch the gripping film therefore I think my coursework will apply to them male and female.

If I was going to make my film for real I would

put posters out including the main characters with a dark and gloomy colour scheme to show the film is mysterious and that wanting interest adults and teenagers wanting to find out more. I would also make a advert to show the best clips of the film and making it gripping so they want to find out more If it was possible I would advertise my film on TV channels such as MTV where the audience of the channel is teenagers and young adults.